Festedius · Visual direction v2 · concept review

Three directions, one practice

Each concept shows the hero and the next sections with the same content, so the comparison is about art direction. Every concept opens in English, Russian and Ukrainian. Russian and Ukrainian are draft translations for layout testing.

For approval · new design R2.9g

New home page Built in the site from the approved design system (theme g)

Compare with the R2.9g mockup. Russian and Ukrainian are draft translations. Forms are not connected.

Open new home · ENRUUA

Main preview (archived direction)

Home v2 Direction 04 + palette B

The full home page on the chosen base: Method Made Visible, palette B (chosen). Use EN / RU / UA on the page to check languages. Russian and Ukrainian are draft translations.

Open Home v2 · ENRUUAVisual Lab

First screen of the Energy Clearing page: two variants to choose from

Variant A (light, type and photo) · ENA · RUA · UA

Variant B (dark, depth, price cards) · ENB · RUB · UA

Energy Clearing page (current version)

Open Energy Clearing · ENRUUA

Earlier concept exploration

  1. Concept 01 Contemporary Private Practice

    Bone and near-black, asymmetric split hero, cinematic image slots. Emerald as a signal: routes, marks and one deliberate surface.

    Noto Serif Display + Manrope

    Open ENRUUA

  2. Concept 02 Dark Editorial

    Darker rhythm with one bone interlude, oversized type and an italic emphasis word. Emerald as a single vertical signal line.

    Playfair Display + Inter

    Open ENRUUA

  3. Concept 03 Intellectual Private Advisory

    Strict grid with a label rail, hairlines and a side-by-side comparison of the two services. Emerald as small precise marks.

    Onest + IBM Plex Mono + Source Serif 4

    Open ENRUUA

Previous Home v1 (reference, not approved)